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Stefan's Naturally Aspirated Blog

Know your competition!

Apples and PearsCompetitivenessDigital MediaDigital vs Traditional MediaEntertainment IndustryIndirect CompetitionPublisherspublishing+-
2014AFBlgIndirectCompetition480

One of the examples I best remember from my Marketing degree was the concept of Indirect Competition. An excellent example of this is flowers vs wine vs chocolates. When accepting a dinner invitation, it’s considered the height of good taste to bring a house gift with you when you attend. A florist may consider his most likely competitor the flower shop around the corner, but dinner guests are just as likely to bring either chocolates or wine - depending on the gender or personal ...

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