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Stefan's Naturally Aspirated Blog

The Rise of Short-Form

10 Second VideoClickbaitClickbaitingDigestExecutive SummaryListsNews DigestNews HighlightsPhoto-StoryPlaylistspublishingShort-FormShort-FormingShort-FormismSoundbites+-
2014AfBlgShortForm480

Pew Research reports that people check their smartphones 100 times a day on average. At the same time this current generation’s attention span continues to dwindle (increased ADD). Of course the world is totally over-saturated with media, to an extent that people no longer seem willing to consume any form of media in-depth as it were. This generation of consumers is what I designate ’Skimmers’ - they only consume media superficially really and at great haste.

 

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10 amazing ways Clickbaiting can ramp up your site traffic

Article TypesClick BaitClick BaitingClickbaitClickbaitingClickbaiting ArticlesEditorialEditorial TechniquespublishingPublishing TechniquesSensationalism+-
2014AFBlcClickbaiting480

Ah well - ’Awesome’, ’Amazing’, ’Fantastic’, ’Magnificent’, ’Life-Changing’ etc. all these words are somewhat overused these days, very much a victim of their own sensationalist success. It seems that everyone these days is writing ’Tabloid-style’ headlines - in an attempt to attract more traffic to their site/s. It’s not surprising really, considering that for Mashable and Buzzfeed, this is pretty much their entire ...

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