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Stefan's Naturally Aspirated Blog
The Ultimate Customer Experience Platform is one which seamlessly harnesses every Customer engagement, interaction and transaction
Customer Experience Platforms are all too often just a pivot on CMS or Customer Engagement Platforms, or Front-End Application Stacks even - where the CXP component is just one of several separate elements within a larger Hybrid Enterprise Stack. Whilst they do add some value, they also fall far short of a full service.
For many, a Customer Experience Platform is just a re-naming or re-branding of a core CMS which has some limited personalisation built in. But then needs to interact ...
What Makes an Audience CRM - and how does it deliver more benefits than a regular Sales CRM
The Affino Unified Business Platform is a singular holistic solution - where everything has been developed to work seamlessly together from the ground up. Right at the core of the solution sits the Affino Audience CRM which is fully directly connected to every part and aspect of the system and instantly logs every engagement, transaction and interaction in real time.
The Audience CRM delivers more breadth and depth of scope - with instant and immediate reactions to every user-...
Achieve More with a Fully Connected CRM at the Heart of your Digital Platform
Most business owners are already fully clear on how critical a CRM solution is for the running of a contemporary business. Many are not aware though of how much manual work and maintenance is required to support a typical CRM - something along the lines of Salesforce for instance.
A typical CRM deployment nowadays consists of significant customisation and integration work, just to get the CRM to connect or ’talk’ with your other critical business solutions. Salesforce can be a great ...
2017 Will Be The Year of Dynamic Business Intelligence
Last year, Affino development was largely focused on ramping up the Core Affino CRM - giving the heart of the system more capability, greater power and an extended reach. For most of our Clients this is already the core Business Processes tool - which harnesses key critical operational activities and seamlessly combines them through one highly connected and always-on central resource.
Unlike comparable systems, much of the business intelligence, and all of the routing is already ...
Affino Midyear Report
It’s been a heavy duty year on the development front, particularly as regards the CRM component of the platform. When the CRM was first introduced several years ago, it was mostly used as an adjunct to existing CRMs and ERPs, but as many Clients have moved away from systems like Salesforce, Affino’s CRM has had to take on an ever greater central role. To a point where it will very soon offer the complete Media Company CRM Solution - including print planning and management, order ...
The 10 Biggest Benefits of the Affino CRM
When people think of CRM, most people’s first obvious association is with a separate CRM solution like Salesforce. In Affino, the CRM is the core of a Unified Digital Business Platform - which means it is an integral part in the heart of your business solution and therefore core to the business itself. Affino channels all of a business’s key activities through a single unified platform. Whatever the benefits of utilising a CRM therefore, these are exponentially increased by ...
The Real Deal of Affino Sales and Marketing Automation
There have been a large number of articles in the past couple of months pitching and debunking the different angles on Sales and Marketing Automation (SMA). For most companies SMA means adding yet another layer of software / systems on top of an already highly complex suite of solutions. Most articles conclude that Sales and Marketing Automation is really only for the largest of companies, that it is not practically viable for small to medium enterprises.
One of the key things we at Affino do ...
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Simon Hassell, Commercial Director, The Stage
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
Nick Swift, CEO, Humanity Direct
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
James Harley, Head of Marketing and Business Development, Drewry
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
Daniel Pearce, Managing Director, TTG
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
Rory Brown, CMO & Co-Founder, AgriBriefing
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
Nolan O'Connor, Marketing Director, SmartCitiesWorld
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
Andrew Cadman, CTO, AgriBriefing
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
Bertel Ólafsson, Cargo Solutions Manager, Icelandair Cargo
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
Rupert Wilson, Head of Research, Who’s Who Legal
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
Martin Hilditch, Editor, Inside Housing
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
Rósant Guðmundsson, RARIK Head of PR and Marketing
"Affino always delivers on budget and on time!"
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