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Stefan's Naturally Aspirated Blog

Christmas Shopping 2014 - Online and In-store

Amazon ChristmasAmazon PrimeArgosBlack FridayChristmas DeliveriesChristmas Present ShoppingChristmas Shopping 2014Digital Retail ChristmasecommerceHMVJohn Lewis ChristmasOnline Retail ChristmasOnline Shopping Christmas 2014+-
2014AfBlgChristmasShopping480

Online Christmas Shopping for 2014 has been marred by a series of failures in delivery, which has given an unexpected boon to the high street. Date-wise - it is at that time of year for me, when I no longer risk shopping online - even as an Amazon Prime Member. I’ve noted this year with Amazon Prime, that with the inclusive delivery service I am getting diminishing returns. Used to be when Prime first started, I pretty much received everything the day after I ordered, now it’s often...


Maximising Revenue #3 - How Taxonomy and Recommendations are key to a successful Christmas Retail Season

AffinoAffino 7Affino Social Commerce SolutionArgosArgos Gift GuideChristmas GiftsChristmas Internet RetailChristmas KeywordsChristmas Online RetailChristmas RecommendationsChristmas RetailChristmas TaxonomyChristmas TopicsComrzJohn LewisJohn Lewis ChristmasKeyword AssignmentKeywordsMaximising RevenuetaxonomyTopic Assignment+-
2013CRZBlgChristmasTaxonomy800

Christmas is a scary time of year for many shoppers as they have to buy gifts for the extended family - some members of which they don’t know particularly well. Even though it’s customary to ask recipients what they would like to receive, there is still usually a plethora of vague messages which leave a heavy burden on the shopper.

 

There are two ways to help out such shoppers, and usually two quite different types of shoppers actually. The first way is to set up manual ...

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