Return to Home

References

 

Email: engage@affino.com

 

Call: +44 (0)20 3393 3240

 

Affino

55 Bathurst Mews

London

W2 2SB

United Kngdom

 

VAT: GB976497449

Reg: 6969486 

Contact Affino
- Venues
Affino Company Info
Careers
CEO Markus Karlsson
CMO Stefan Karlsson
Partners
Press
Media
Login
     
  Reset Password  
Team Time

Team Time - Active

Affino on the Web
LinkedIn
Twitter
Facebook
Pinterest
PPA
IMRG
Econsultancy
Google Plus
What's New!

What's New!

 for: month

Connect Search - just start typing!
Search Affino - Start Typing...
Hit esc to close
Filter: Please wait... fetching data
 
 

Blog

or Call us on +44 (0)20 3393 3240

Arrange Call Back via Form Complete form to Arrange Demo

You are here:   Home | Blogs


Stefan
Posted by Stefan

29 Feb 2012 1:22 AM
Popular
Comments
Profile

It seems MySpace is still very much in catch-up mode, as its latest offering does not really offer up anything close to the scene-changer that MySpace so desperately needs. I remember the older MySpace Player quite fondly - with its animated EQ bars and customisable colours; since then we have seen Spotify, Soundcloud, Tomahawk, Last.fm and even YouTube stealing a march on MySpace’s former lead in the online music promo sector.

As a Music Player, it probably owes most to Spotify - in terms of its overall look and feel / usability, and recommended similar artists, playlists and ’radio’ functions. Spotify though is much further ahead with all its really clever apps and integrations.

With Justin Timberlake’s involvement in MySpace, I had high hopes that they would do something radical to try to take a leading stake in the music industry again. This Music Player is just an also-ran though, it really does not do anything better than what’s already out there, and there’s no cool function or even tiny detail touch which makes you sit up and take notice.

I’m not saying that MySpace is wholly doomed yet, but they have to do a lot better than this to make themselves relevant and worthy of our attentions once more. In the past I used to check in regularly with MySpace to listen to various artists’ latest tracks - particularly new and up-and-coming artists. Nowadays, most artists make use of Tumblr or just upload a static image to YouTube to accompany their latest promo singles. I do regular record reviews, and the number of artists who use MySpace as a primary resource is dwindling fast, these days, music artists are more likely to lead on Twitter, Facebook and YouTube. It used to be the case that new music artists broke though on MySpace - a la Lily Allen, nowdays though it’s YouTube a la Justin Bieber!

I have always said that for MySpace to succeed, they need to focus on the music-discoverability angle, which now has been largely taken over by sites like Last.fm and even Spotify, as I mentioned previously. MySpace has to come to market with something cleverer and slicker than what already exists - they need to be moving ahead, not toeing the line. If you compare the MySpace Music Player to Tomahawk for instance, MySpace is several steps off the pace, even though its presentation is more elegant. I have already

... New MySpace Music Player is likely too little too late
Add Comments | permalink | email this | Subscribe to feed | Subscribe by email
Tweet Facebook LinkedIn Tumblr Pinterest Google+ eCard
Subscribe to feed Subscribe to feed Subscribe by email Subscribe by email

Feeds

Blog Highlights

Latest Popular Tags Comments

Blogs

Feeds

Get in Touch

Related Sections

Related Contact

Markus
Markus
Comrz Ltd
Stefan
Stefan
Comrz Ltd

Updates

    Recent Visitors

    Stay Informed

    Sign up for the latest on Affino and Social Commerce
    Note: You can view our privacy policy click here

    Affino Customers

    Rovio Gill & Macmillan Sigaria | Procurement Leaders Human Kinetics Investigo IMRG Briefing Media
    Affino Customer Awards
    2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!) 2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website 2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year 2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year 2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
    Contact Us

    Contact Us

    Affino   55 Bathurst Mews   London   UK   W2 2SB

    Terms

    Privacy

    © 2014 Affino

    Site Map

    Site Map

    Return to Home Go Back Page Go Forward Page