There’s a reason Procurement Leaders keeps picking up awards, and how it can take the same award many years running. Alex, Quang and the team at Procurement Leaders never let up on innovating and improving the site. From the very first day Affino started collaborating with Procurement Leaders, it’s been a continuous process of growth and advancement. The Procurement Leaders website is already way ahead of the competition, and with new services being launched all the time, there is no sign of any slow-down.
If you have not yet taken the time to browse through this excellent website and experience the numerous quality services members can avail themselves of, we encourage you to do it now - to witness first-hand what all the fuss is about:
Both Affino and Jonathan Collins & Associates (JCA) have a long standing and successful working history with publishing companies and agencies. Affino from a solutions / technical architecture standpoint, while JCA has considerable industry insider knowledge as its key personnel have worked with and for many of the largest publishers at the highest level, and for the greater part of their careers.
The intention of the Partnership is to pool resources, knowledge and experience with a view to providing publishers with the very best consultancy and solutions for monetising the digital side of their business and achieving enduring success online.
To assuage any fears for existing customers, this is to be a working partnership where both companies remain entirely independent. Affino’s existing publishing clients can avail themselves of JCA’s expertise and insights. For customers active in other sectors, there will be no discernible changes at all.
Affino and JCA are dedicated to creating the very best online experiences for customers and service providers alike. Both partners share an ethos of close and collaborative relationships working towards common goals. We firmly believe this partnership will be invaluable for publishing companies wanting to transform their businesses to succeed in this digital age.
IMRG and Affino have been working together since the turn of the year to produce an Ecommerce benchmarking system that will allow for a fully-automated data collection and analysis process.
The new service will be embedded on a client’s website, using a smart code and revolutionary sampling algorithms driven through the Affino Social Commerce platform.
Retailers will be able to compare performance with their sector peers - including metrics such as conversion rates, average order values and checkout abandonment – in order to improve their business.
Users of the service will be able to access the daily index at any time, a process that will become the barometer for the Ecommerce industry and measuring sector performance.
Graeme Howe, Managing Director of IMRG, said: "This new dynamic benchmarking service will be revolutionary for our members, and we’re really excited to see them get so closely involved. Beta testing has been going really well."
The smart sampling provides accurate trends without affecting the performance of a client’s website.
The official launch date for the new service will be announced in due course.
You should have already read that publishers’ traditional revenue streams of advertising and subscription are not really translating into online success - there’s too much free stuff online, so subscriptions and connected advertising revenues are turning out to be relatively low yield. Some publishers are pinning their hopes on Native Advertising - i.e. Advertorials by another name - but most savvy consumers have already learnt to spot and avoid clicking on those also. In my previous blog post I pointed to smart brand advocacy - Endorsement and Product Placement as being the most likely future for advertising. So what is left to publishers - what does the future of publishing hold?
As I see it, pushed content has limited scope for delivering revenues on its own, or in tandem with any kind of advertising - even in conjunction with smart endorsements and product placements. Publishers need to be thinking more about their subscribers as members, and start providing connected member services - to service the entire vertical space for that membership. A key component to any modern business is ’Engagement’ - i.e. how businesses connect with and make themselves relevant to their customers on an ongoing basis - this will ongoingly mean delivering interactive member services.
You pretty much need to think on an almost cradle-to-grave progression when targeting say a professional sector / vertical. Starting with your likely members’ education needs, then career / recruitment, category intelligence and training, seminars and events, marketplace, networking and collaboration. The intended audience must feel that they are joining a professional members club which will forward their lifestyle experiences / career opportunities and thus significantly improve their quality of life. People go to well-connected schools and join highly-networked member clubs to ensure better jobs and brighter, more successful futures.
The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.
Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much of this involves increased granularity in personalisation, and the ability to offer up additional content and services at a very highly targeted level. The very best sites can now offer unique customer journeys on a per-user basis, where each member’s individual needs are fully catered for in a single seamless experience.
Most Publishers need to be thinking a lot smarter, and on more holistic terms - as to what sort of experience they can provide to their membership / readership. The following list details the key services / potential sources of revenue available:
Education / Elearning
Industry Analysis / Intelligence / Trends
Industry Benchmarking Data
Industry / Supplier Directories
Personalised Content / News Alerts
Seminars / Webinars
A great example of a Publisher which is already pursuing such an agenda is triple PPA award winnerProcurement Leaders. The ever-evolving Procurement Leaders website is the new industry standard in 360° personalised member services - already providing all of the above and continuously striving to improve its offerings.
After helping Procurement Leaders win 3 PPA awards last year, including ’PPA Independent Publisher Digital Product of the Year’- Markus had plenty to share with the panel on how we at Affino help publishing companies achieve their online potential.
Which digital platform you choose to run your online business on, and how flexible and capable that platform is, is obviously a key concern for future success.
Publishing is still in the throes of a major step-change in the move to digital technologies, and most publishing companies’ futures are at stake - the right choice of approach and platform to the forthcoming challenges will decide which companies thrive, and which wither and fade away...
A recent Econsultancy feature discussed the challenges Integration poses for business growth. No matter what type of website / online business you run, there’s likely some need for Integration to provide you with the full solution you require. Ecommerce websites typically have a large number of Integration requirements - I have listed the key areas below. Integration is often a costly and time-consuming activity, and one which needs to be maintained in perpetuity. There are of course a number of different Integration strategies, and consumers should be well aware that not all systems are created equal. Here below, I outline the 4 key considerations for businesses to think about before starting down the long road of Integration.
It pays dividend to have full oversight of your business requirements at the start of your project process. There are some very different systems in the marketplace, and some will be far better tailored to your needs than others. It almost goes without saying that some degree of Integration will be required, but the more holistic a core solution is, the lesser the up-front cost. With a solution like the Affino Social Commerce Platform, most of the key Integration Areas are already catered for. For instance, you may not choose to use the Affino CRM Component in the longer-term, but you can make use of it in the first phases of your roll-out while you build up your business. Having more elements of your overall solution included in the core system greatly reduces costs and overheads - and makes for a simpler owneship experience.
Speed of Deployment
Many companies we deal with are tempted to do too much, too soon - that is to say, to fit too much into phase one of their project - this can be both a costly and risky strategy - as well as being time-consuming. With a solution like Affino though - where there’s a large
Our Affino Social Commerce Solution - soon to be version 7.5, has been around for a lot longer than many realise, and has quite an illustrious history. This article is intended to illuminate some of the highlights from Affino’s past evolution - especially for those who have not yet had the pleasure of experiencing Affino.
The roots of Affino go back to Markus’s (Affino CEO) consultancy years of 1997/8 where Affino evolved out of the somewhat more rigid ’Sunrise’ Platform, which Markus developed to run websites for Audi, Casio and Carrera Technology. The original Carrera Technology implementation has continued to influence the development of Affino, as it really was a state-of-the-art Ecommerce experience of that time, with a series of advanced specifier steps in the checkout process, and real-time inventory integration and delivery management - pretty state-of-the-art for 1998.
The company Emojo (a precursor to Comrz, with several of the same staff) was founded in 1998 with a view to developing ’Sunrise’ into a more modular platform that would be easier to implement, and most importantly - be easy to manage by customers. Right from the offset, the intention was to build the best system for selling online. There was always a long term goal of creating a full-featured modular hub, with essential plug-and-play functionality at its core, and simultaneously empowering site owners to take full control of their entire online business and to maximise their revenues through the Internet.
A key cornerstone to doing business online is the ability to sustain complex, long-term dialogues and interactions with customers. This is why, right from the start, Affino came fully loaded with social-interaction capabilities. In the early years, Ecommerce took a bit of a back seat, while the social engagement core of the system was being finessed.
Flash has largely come and gone, as has Affino IPTV and numerous other innovations of their time, which have since been replaced with ever-evolving contemporary technologies like Responsive Design and the Automated Customer Ladder. The future direction for Affino is always guided by finding the best balance between empowerment, total technical ability, seamlessness, learnability and simplicity. Affino has always been developed with the intention of delivering the
Affino 7.4 is very much a usability focused release which includes six months’ worth of usability improvements and bug fixes. There are key usability improvements throughout Affino and the CRM in particular has been transformed in its day-to-day usability with this release.
Affino 7.4 also introduces two new significant behind the scenes changes. The first is that everything now points to affino.com, the second is the shift for the Design Centre to be the Classic Design Centre. You should not notice any changes with these two introductions except they’re pointing at different locations.
This release also prepares much of the groundwork for Affino 7.5 which sees the introduction of the responsive design centre later this quarter.
The Affino 7.4 is very much a stability release and is an essential update for all Affino sites. It is an easy update, simply go through the standard update process. You will need a new licence key to access the updated Social CRM elements so please contact your account manager.
It is essential that you run through the complete update process starting with the Affino Updater, followed by the System Update, Re-Initialise Site, Design Element Update, Skin Update and finally Clear Guest Cache; all of which are available on the Settings > Update screen.
Affino’s Social CRM has seen major improvements in this release with the focus on improving the sales workflows and productivity. It means it is now easier to work with prospects as they are created as non-members and then seamlessly transitioned to full members when they register, bringing along all the pre-registration contact history. A major focus has been on minimising the steps required to manage prospects, e.g. entering the details on the contact for a new Account will instantly create the account.
Finding contacts is now much easier as you can tag them to your ‘My’ list anywhere with simply a click. When searching and you select a user from the predictive drop-down you will be taken to them immediately.
We also introduced Contact Notes which let you easily track any correspondence with the contact. These are then instantly trackable to Accounts and to a centralised Contact Notes screen. Future upgrades will see
Increasingly Affino training involves conversations on how to get started with SEO, here’s the Quick Start guide on SEO with Affino. SEO is one of the three key ways to promote your site.
This is Not an in-depth guide on how to use each of the Affino elements or on specific SEO strategies, rather it is to help you get started with the basics, i.e. a ’What to do’ rather than a ’How to’. Some of which happens in Affino, and some of which happens externally.
Before You Start
Refresh your Brand Profile
The first thing you need to do is to create your brand profile, or update it to include the essentials outlined by Stefan in his great ’Creating the Perfect Brand Profile’ article.
Based on your Brand Strategy identify the initial keywords you want to promote. These are based around your products, services and more importantly on what you would search for to find your products and services. Essentially these are your target customers’ interests.
Build up a hierarchy of keywords (Topics) in a simple indented list, just starting off in a Word document, e.g.
You’ll use this to help identify the key word and terms you’ll be promoting your site on.
Cover the Essentials
The Essentials are: Personality, Unique Content and Currentsy, see my post here. If you don’t get these right, forget about any of what I’ve outlined below. You’ll just be wasting your time and money.
If you have them covered, and are committed to them, then they will be the cornerstone of a great site.
The Essential Affino SEO Elements
Update your Zone so you have the right site information and SEO settings. You can always change these, but get the basics set up straight away. Make certain your site Keywords are in place.
Turn on logging so that you have the essential data available to you in your Affino Analysis Centre. This will allow you to evaluate your future campaigns.
Update the Zone (your site information) to be as relevant as possible. Make sure you’re using the best domain as your Zone Domain and
2014 is going to be an exciting year for Affino. Q1 will see the Affino 7.5 release, which introduces the new Responsive Page Designs. These have been a long time coming, but the wait will be worth it. To provide the best experience we went right back to the drawing board for how we serve live pages in Affino so that we could produce the very best responsive interfaces.
In fact Responsive Design is the main priority for the first 6 months of 2014 and everyone should look to be rolling out fully responsive sites on Affino by the end of 2014. We will continue to support the Classic Designs, and you will be able to run the Classic Design Centre alongside the new one until Affino 8.
As usual note that the priorities are subject to change, however we do anticipate a significant pick up in the rollout of new updates once the new Responsive Design Centre is complete. It will be the culmination of a four year plan we’ve been working through to delivering ultimate cross-platform social commerce experience.
The new responsive page rendering engine is being written entirely scratch using an object oriented approach which is seeing page generation times up to 10 times faster. The pages themselves also render dramatically faster on the browsers, and we are optimising every part of the process to ensure the fastest mobile experience possible.
The new Object Designer allows you to design and preview designs across multiple form factors with unlimited undo and redo whilst designing. Updated Design Styles now incorporate Form Styles and have been greatly extended to allow for very tightly styled sites including auto-scaling of fonts.
Every single Design Element, Template and application interface is optimised around responsive resizing and cross device usability.
To get the new Responsive Design Centre to you as soon as possible we will be staging the introduction of responsive elements. Phase One sees the roll out of the promotional elements so that you can design and roll out promotional sites (including most social elements), this will be followed by the ecommerce elements and then the remainder.
Usability and Learnability
2013 saw the Control Centre consolidated around the new Affino 7 interface, which is both very usable and presentable. 2014 will see a major focus
2013 was a year of two halves for Affino development. The first half was primarily focused on the Affino user experience and the second half has been focused on creating a new Responsive Design front-end for Affino which is due for launch in Q1 this year. Along the way Affino saw some great improvements.
We built Affino to scale this year, and to scale at speed without needing any human intervention. This meant major architectural changes where we changed virtually every platform that Affino was running on, or where we kept the same platform we moved to the latest generation.
We also focused on optimising many key aspects of Affino so that it is faster across the board. We have carried on in the second half of the year, and Affino’s upcoming responsive design pages are stunningly fast. We know you appreciate the speed improvements you already see, so be prepared to be delighted when you move to responsive.
Prior to 2013 our focus on uptime had been to make Affino run as effectively as possible on fixed hardware. The reality is that approach is not the best way to develop for the Internet. There are simply too many opportunities for systems to be ’shocked’. Moving to the new generation auto-failover and auto-scaling architecture, and focusing on up-time for the user versus up-time for individual systems has made all the difference.
For high performance Affino sites there has been precisely 0% downtime since the launch of the new architecture. For entry-level Affino sites the uptime has been as high as 99.98%. In fact from the human interaction standpoint in almost all down-time events since the transition a new system has been in place by the time the user hits the re-load button on the browser.
When taken together, the great performance improvements and incredible uptime, it means that Affino is now always there to deliver a fast and effective experience to all users.
Messaging saw a complete overhaul with new Message Campaigns for mass, personal and SMS campaigns. We split up the old newsletter system to separate out the mailing lists and the message campaigns, and it has transformed how you can communicate with your community through Affino.
Message Campaigns can now be used not only to send occasional manual
Over the last 12 months, we have heard a lot about the need for replatforming, owing to game changers and paradigm shifts in the online retail industry. The chiefest of these is the increasing consumer shift to mobile devices and the need to provide a seamless high-level customer experience across all channels of involvement. Responsive Design will of course be essential, but there are several other key criteria which will need to be seriously considered too.
Here follows a quick checklist vs your current platform as to whether you need to change-up to a more powerful engine to grow your business effectively in 2014:
Current Platform is not Responsive
According to IMRG, in 2013 it was mobile devices that were responsible for the net growth in eCommerce - you need Responsive Design to be able to provide your customers with a seamless experience across all their chosen touchpoints.
Current Platform is not Enabling
Can you update content. structure. layout, design and campaigns without agency assistance? Speed of reaction is critical of course to maintaining a healthy competitive advantage, and if you can do more yourself you save on overheads...
Current Platform is not Engaging
Are your customers actively engaged on your sites - by means of social and participative functionalities? Customers need a platform for communication and participation, they want a voice, and are no longer content to just pass silently through checkout.
Current Platform does not support Multi-Domain Delivery
It is essential for marketing effectiveness to be able to target each customer demographic with their perfect experience on a dedicated and relevant domain. Failure to provide a high-level dedicated experience will mean customers look elsewhere for satisfaction.
Current Platform does not support easy Back-End-Integration
It is inevitable that the website front-end will need to be integrated with key back-office technologies, for many platforms this can be a very high-level overhead experience. Indeed, for many platforms this can be the chief bugbear and often means the web team spends more time managing the system than developing and evolving the customer experience.
Current Platform does not offer Customer Incentives
A successful retail platform requires ongoing customer incentivisation and activity triggers, relatively
You will have noticed that we’re fully embracing the Affino brand. Up until now we have had Comrz front and centre and Affino has very much been the product brand.
To make everything simpler and more effective we will now be focusing on just the Affino brand, and all of our engagement will be through Affino and affino.com. The company will remain as Comrz Ltd, but will be trading as Affino.
It will take most of January for the switch to be completed, but it is already well under way. Let us know what you think.
We would like to thank everyone for a great 2013. We welcome on board splendid new Affino users, and celebrate the amazing success that so many of you are seeing with your online engagement and revenue growth.
It has been a year when we’ve seen some great site evolutions and have started to see Affino sites win major awards. In particular Procurement Leaders with three PPA awards (the UK publishing Oscars). We continue to see Affino sites evolve towards their potential and we’ll work with you to help you get the maximum benefit from your online presence over the coming year.
A Year in Transition
This year has been a great transitional year for Affino with the first half of the year focused on the Big Bang move to the new super scaling high availability version of Affino. From your feedback we know that you’re appreciating the solid improvements in uptime and performance.
Online business has been evolving more gradually over the year and the improved stability in the ecosystem means that for the first time we’ve been able to slow down the release cycle somewhat, something that we know many of you appreciate. Looking ahead we’re aiming to bring out just three to four major release each year, compared to the 6+ we have been historically.
There have been a number of key enhancements to Affino this year including the greatly enhanced Analysis Centre with the updated Customer Ladder, Ecommerce Dashboards and greatly increased timeframes for all analytics. Messaging had the biggest evolution to-date with greatly improved messaging campaigns, SMS integration and improved auto-responders.
Invites and relationship management have both been transformed this year, in fact it is now easier to look up, select and connect throughout Affino. Affino’s look and feel also improved considerably with more refined styling options, Design Panels and greater ability to use custom CSS.
The second half of this year has been all about developing Affino into being a cutting edge responsive design platform that works seamlessly across all devices. Like many good things it’s taking longer than we had hoped to bring you the first responsive release, but the long baking period will be worth the wait.
The core web team, including Web Manager Quang Luong and Web Developer Sebastian Salcedo deserve high praise for all the hard work and diligence that’s gone into making Procurement Leaders the Digital Product of the Year. Quang Luong kindly acknowledges Affino’s part in their success:
"Affino provides us with a set of tools and platform enabling us to deliver our award-winning website - recently winning the PPA Independent Publisher Digital Product of the Year 2013"
Many people don’t realise quite how many ways you can have to derive revenues through your online presence. In this article we focus on generating revenues from and through a website and its associated online activities. There are other ancillary monetizing streams like App creation and merchandising, but these typically require additional resources and expertise so they are omitted on this occasion.
We always encourage our solution customers to consider their own consumers’ onsite journeys. Obviously you have several different types of consumer: Suspect > Prospect > Customer > Regular > Advocate - and each will use the website in their own different variety of ways. Early stage consumers are more interested in prospecting, research and validation, whilst latter stage consumers require their own voice and a dialogue / input with the site owners and other site members.
It’s fascinating to see how Amazon, Apple and Google have evolved their offerings and ramped up their customer bases. If we take Amazon as an example - with its gradual evolution from hard copy to digital formats (eBooks, Music & Video) and the creation of devices (Kindle) to consume those services. Apple and Google have always been digital players so their evolution was much more straight-lined. Although each has come from the opposite side of the spectrum - Apple moving from digital devices (computers initially) into digital services, whilst Google evolved the other way round - from services into devices. All three companies though are highly proficient at monetizing different touchpoints and activity centres.
All website owners should be tuned into a similar mindset - if you are a solid products player, you need to evolve digital offerings as the marketplace is becoming more and more ’mobile-oriented’. As a digital services provider - which category all websites fall into now, you cannot get away from focusing on the mobile devices with which consumers will increasingly consume your products and services.
Most people think of monetizing in terms of either straightforward ecommerce or advertising sponsorship. There are however many more ways to accrue revenues if you have the correct type of website platform. Here are some of the key examples:
Charge for site / area access / membership - e.g. access to
How quickly you can react to market forces is usually the dividing line between success and failure. Every opportunity is fleeting, and rarely are you the only one competing for said opportunity. In marketing, first mover advantage is often the key to seizing the deal. How much you can do in-house at but a moment’s notice is therefore crucial for your success rate.
If you have read ’Maxmising Revenue #1’ - you will know that Gill & Macmillan attribute the ability to create new targeted sites on new domains at will, as a significant cornerstone of their recent success. For BIBA Medical, the ability to take charge and make swift changes has been key to their online growth, as Web Manager David Reekie notes: "The best thing about running BIBA Medical on Affino is that I have total hands-on control over every aspect of our business on the Internet".
When you read the two recently published Case Studies (BIBA Medical and Irish Books Direct), you will see the importance the Web Managers place on being able to do everything themselves. In a forthcoming case study from Human Kinetics, they talk about the significant challenges their web development team faced when running their sites prior to Affino. Every single change, new promotion or campaign had to go through the development team - the support burden was getting to a point of unsustainability. Post Affino transition, Human Kinetics now have category editors empowered through workflows, and marketing personnel who can trigger their own campaigns without needing to bother development. Development can now focus on innovating and delivering a better service with Affino.
’Empowerment’ has always been one of Affino’s core values - the ability of small teams of individuals to take control over vast Affino portals. Affino’s Empowerment is best explained by the 10 following benefits:
Use Affino’s ’Design Centre’ to build, change and evolve page / site look-and-feel at will
Deploy radical changes to site structure using ’Structure Copy’ and ’Restructure’
Use Application Bar and Live Edit to edit Structure, Content and Design on the screen and instantaneously
Use Topic Lists and Granular Keyword assignment for smart Site Taxonomies and Organic SEO
Christmas is a scary time of year for many shoppers as they have to buy gifts for the extended family - some members of which they don’t know particularly well. Even though it’s customary to ask recipients what they would like to receive, there is still usually a plethora of vague messages which leave a heavy burden on the shopper.
There are two ways to help out such shoppers, and usually two quite different types of shoppers actually. The first way is to set up manual recommendations - in terms of simple Bestsellers Lists or Recommended Gifts within fixed themes. I know some of my family members who shop this way - i.e. what’s the most popular within a category. It’s also the lazy way out for both retailers and shoppers alike, and often a surefire way to give someone something they may have already. For Retailers though it is a quick and easy fix, as you can usually create recommended product selections by simply assigning existing products and multi-displaying them into new seasonal categories.
The second route is one in which John Lewis in particular has always excelled at - which is in making recommendations to shoppers based on specified input criteria. If you view the Toys sections of their site for instance, you get to filter by Age, Brand, Character, Type, Boys’ Toys and Girls’ Toys. This is never more important than at Christmas when so many shoppers are venturing out into unknown territory. Most shoppers do care also about what they are giving and would like to be in a position to make the best choices.
The way John Lewis and our own Affino Social Commerce Solution achieve these kinds of recommendations is via careful Topics Assignment, such that every product available on site is assigned defining Topics - gender, age, occasion, theme etc. This allows shoppers to filter products / gifts on precise criteria. Moreover the topics can be used to create ’Topic Landing Pages’ where all products in the same category can be grouped and displayed together for increased impact.
Smaller retailers can compete with the likes of John Lewis by applying their Topics criteria more finely, and more creatively - by using personal knowledge to highlight specific categories of products which are not specified in such a way on other retail sites. If there is a big Christmas movie for
This post was prompted by an email we received last week stating - "How much do you lose to cart abandonment?" - from a certain something company offering a very specific solution for spotting, analysing and dealing with abandoned shopping carts. This highlights two very different approaches to eCommerce sites in general - most of the sites out there are what we would determine fragmented ’bolt-ons’ - i.e. a core eCommerce / checkout system with lots of 3rd party integrations - difficult to set-up, manage or evolve. The Affino Social Commerce Solution is a much more holistic approach, as all the essential tools and utilities are included and built into the very core of the system.
Most people don’t realise quite how much is available on-tap in Affino, so here follow some of the less obvious included elements - which very much sit within the areas of Sales and Marketing Automation and Social Utilities, all of these of course help with maximising revenues, improving customer retention and generating repeat sales:
Abandoned Cart Notifications
This is simply one of the many triggers within Affino’s Messaging solution - others include: Purchase, Login, Birthday and Conversion Event - all despatched fully automatically to incentivise customers
Part of Affino’s Customer Ladder solution, there are currently 42 trigger types with subsets, including: Cancelled Purchase, Friend Bought from Invite, Item added to Basket, Item added to Wishlist and of course Purchase - these can auto-despatch a variety of messages, or trigger coupons, discounts, store credits or other rewards
You can assign any Conversion Event to a Lead Generation Profile, which logs resultant leads and sends notifications to the appointed Leads Manager/s
Another essential Conversion Event utility, where any conversion even can trigger a content subscription - such that customers get notification whenever a new product is added to a specified category
Based on topics assignment and registered user preferences / likes, Affino recommends content, media, products, contacts and events - so customers get more of what they like - and so do you
Active Shopping Basket Management
Track and manage active Shopping Baskets - help customers through