The most instantly gratifying Social Connectors are the ability for you to Login on another site using your existing Facebook, Twitter or even LinkedIn Profile - you’re most likely logged in on one of those already anyway, and most people have too many passwords to remember, I am forever re-setting mine.
Social Connectors on Login are there to encourage interested parties to get involved in your site with the minimum of effort.
For most sites however, especially Member Sites, we recommend that Social Connectors be not applied on Login, but rather on Registration, as the key Objective for most sites is to win over Users, and have their details in your own database. Using Social Connectors on Login means you don’t get the essential email addresses which you need to conduct a dialogue with that User. On Registration, the Social Connectors just act as a sort of ’Starter for 10!’ - where you still need to fill in required fields to complete the form. You can incentivise your potential customers in various ways to encourage them to Register!
In Affino terms, Social Connectors have 2 distinct functions:
- Connection / Login - simple site access
- Content Sharing - this requires additional approvals via External Integration - so that your ’Updates / Tweets’ can be shared between sites
The second type is detailed further down the page under ’External Integration’.
Note - contrary to popular belief - only the minimum of details are passed over between sites - access is granted by a secure encrypted token system; there is no substitution for proper full Registration to acquire proper and full customer details.